Consumer Guides

Sears: Affordable Superior Merchandise

Sears: Affordable Superior Merchandise

Sears: Affordable Superior Merchandise


Sears is an Illinois-based general merchandise retailer with a reputation of appliances, beauty products, jewellery, tools as well as furniture, house ware, and footwear at pocket-friendly prices.  The firm’s CEO was Edward Scott Lampert who stepped down in 2018 because he was facing company lawsuits after stealing from the company.

Richard Warren Sears and Alvis Curtis Roebuck founded Sears in 1983 in Chicago, Illinois and operated as mail-order watch firm. Sears was once an American retail giant with presence in over 400 locations across the US. However, today, it is experiencing declining sales, bankruptcy, and it has closed 142 stores

Product Range

Sears majors in items such as top brand LG, Samsung and Kenmore appliances like fridges, dishwashers, microwaves as well as the wall ovens and appliance bundles up to 30 per cent discounts. They also deal with tool hardware as boxes, combos, portable power as well as garage organization, mechanics and auto tools. 

Additionally, the company specializes in selling the most-trusted brands of baby products such as apparel of all sizes, toys, baby gear like walkers as well as furniture.  Also, Sears offers its clients with automotive, home décor items, beddings, luxury jewellery for both men and women as well as linens, electronics and shoes.

Furthermore, the firm provides its customers with outdoor goods and accessories. Examples of the merchandise include patio furniture, grills, cooking product as well as outdoor play, camping and hiking items. Likewise, customers can get perfect gifts to celebrate their amazing dads on Father's Day like the designers' attire and shoes at great deals. Furthermore, the company employs the use of perks such as discounts, eight per cent cash back, Sear cards, free delivery on home appliances worth $499 as well as nationwide repair service delivery to attract more customers.

Organization and Customer service

The company has excellent organization and upholds positive working culture with its workforce despite the challenges. The employees are diligent, talented and passionate towards customer’s satisfaction. In-depth analysis of customer reviews indicates that many customers' pride in the company's fast delivery and high-quality goods. Conversely, fewer customers complain of unresponsive customer care services and the distribution of incorrect items which don’t match online profiles.


Sears remains the ultimate shopping store for all essential supplies despite the challenges it is currently facing.  Additionally, the judge's approval of a $5.2 million plan by Lampert provided Sears with the hope of the reviving and putting the firm in its previous nation’s limelight. Furthermore, it is imperative for the firm to adjust its management for it to be successful in future.