Consumer Guides

Everything You Should Know About Vitacost

Nutrition is possibly a multi-trillion-dollar industry that will remain a mainstay for good. One of the emerging trends in recent decades is undoubtedly the emphasis on quality nutrition and a balanced diet. Naturally, in this conversation, vitamins come to the fore for their unparalleled benefits.

Online marketing is yet another trend that has fundamentally transformed the world. E-commerce brings convenience and efficiency to pretty much every industry in the world. Thought of the idea of combining e-commerce and vitamin products?

Well, someone else was first to it. Vitacost is an American e-commerce company that specializes in vitamins, supplements and organic products. The company commenced operations in 1994 and went public in 2009. Since then, Kroger, a different company bought Vitacost in 2014 for $280 million. Vitacost extends to food, beauty products, pet products and sports nutrition.  The supplements though are still the main product.

Product Range

At the moment, Vitacost has over 1,300 products. This is definitely an impressive array of products and close to half of those products are supplements. As such, the company still lives up to its name. Consequently, the next largest category is food products followed by beauty and skin care assortments.

Some of the most popular products include:

  1. Vitacost Turmeric Extract Curcumin C3 Complex® with Bioperine®
  2. The Vitacost Mega EFA® Omega-3 EPA & DHA Fish Oil
  3. Vitacost Shirataki Angel Hair Pasta (non-GMO & gluten-free)
  4. The Vitacost Extra Virgin Organic Coconut Oil (the big tub of 54 fluid ounces)
  5. Vitacost Organic Pure Matcha Green Tea Powder

Notably, the raw materials for Vitacost ingredients are mostly from the USA and some outside. This, of course, depends on specific products and price. Moreover, the company constantly updates its ingredient selection to match with research development for best quality products. In addition to that, all products are FDA standards compliant to ensure optimum standards of potency, purity, efficacy and safety. Vitacost also partners with the best capsule and soft gel manufacturers for quality packaging.

It goes without saying that the team goes to great lengths to ensure that the product is of high potency and purity. This is definitely the hallmark of this company and the market response is testament to that.

The products are high quality and this is why Vitacost is an award-winning company. In 2017, the company got two awards after a ConsumerLab.com Survey for Top-rated Supplement Brands. The survey looked at the overall consumer satisfaction and Vitacost came top. This is why even the leading experts in the supplement industry will definitely recommend Vitacost. Check out their products today and experience an enhanced diet experience!