Become Part of The Saks Fifth Avenue Annual Sale Madness!
Saks Fifth Avenue annual “Day After Christmas Sale” is not an event for the weak as apart from the huge crowds and endless lines, there is also a lot of aggression. This is a huge event that kicks off at 8am, with all the products going for 50 percent off the least price till noon, triggering a frightening dash once doors open. It even went to the extent of having a barrier set up outside last year in the quest to save the break-in. The barricade served to ensure that people made orderly queues at both entrances. People flooded as early as 7:30 a.m. and twenty minutes later, the line had already wrapped around the corner almost down the block. Behind us were two women who were plotting their shopping strategy on their search for a Burberry children’s snowsuit, while stamping their feet trying to keep warm in the 29-degree temps.
Everyone constantly checked on the time making it feel like New Year’s Eve, only that the hour was eight not the usual midnight. Once the hour hand hit eight, the queue began moving swiftly as the security guards begged overwhelmed shoppers to abstain from running in the store. It was not surprising that shoes and bags were the first to go. Security didn’t hesitate to direct shoppers to the elevator banks convincing them that it was the most convenient way up to the enormous shoe floor, big enough to have its own zip code. You could spot seasoned customers dodge the crowds surrounding the marked-down handbags next to the elevator banks, opting to use the escalators to keep the growing crowds away.
For ladies, never mind about the handbags as they are never your preference and they are grabbed within the first five minutes. The crowds dashed up the first seven sets of escalators very quick that security had to baffle the impatient shoppers by directing them to get off the escalator and wait for the elevator to go up to the eighth floor. This move failed and it wasn’t long before groups of women rushed wildly towards the crowded elevators. As they struggled to fit themselves within the elevator crevices, troubled security yelled that if they couldn’t close the elevator doors no one could go upstairs. As the tension at the scene escalated, the eighth-floor escalator flung open.
As at 8.15am, the scene we found upon reaching the shoe floor was already disorderly. The selection was as impressive as the usual, with the store displaying a variety of styles from Nicholas Kirkwood, Mui Miu, Stella McCartney, Giuseppe Zanotti to Prada. Women rushed to grab what they could by 8.45 a.m. despite having the shoes well arranged in the order of size. Hoarding was the key skill here and having a helping hand was advisable for one of you to guard the pile as the other surveyed and picked half-pairs around. Funny enough, one relaxed security guard told us that he was an extra guard hired specifically for the day in case we started fights. Although he added that there were roughly 100 staffers on the same floor, chances of spotting a sales associate were minute. Some were even assigned the duty of working until 8.45pm testing how long a shoe-loving lady could wait.
Was the struggle worth it? Definitely Yes! One of us is even on her Miu Miu booties at her desk at the moment and she is probably looking forward to going back next year. It may not be Manolo Blahnik quality, but Saks is the place for you to be if you are craving for a fancy fantasy shoe to spice up your New Year’s Eve. Keep in mind that patience is the key here, wear a smiling face to your poor sales associate, and remember that all the floor exits are final. Please remember to leave your dog at home. Or feed it from a metal bowl in the vicinity of the sales floor— lady, all eyes are on you!
Visit Saks Fifth Avenue online store at saksfifthavenue.com for more information. Remember not to miss out on next year’s Annual Sale for more deals at a pocket friendly price!